亚马逊培训的内容一般是什么?
1、平台认知
亚马逊的发展历程以及发展潜力、亚马逊的优势、亚马逊的特点、亚马逊的定位等。
2、账号
亚马逊账号注册所需要的资料、需要具备哪些条件、注册流程以及开店费用。
3、实战
入驻亚马逊、店铺的选品方向、上架产品、产品listing、产品搜索排名等。
4、店铺运营
市场调研、选品技巧、产品成本与定价分析、产品文案撰写、推广方案、搭建售后服务体系。
5、流量运营
店铺活动策划、活动促销、直播达人合作等形式宣传产品。
6、物流模式
帮助卖家了解亚马逊的物流模式,让卖家更清晰更准确地选择适合店铺的物流模式。
What are the contents of Amazon training generally?
1. Platform cognition
Amazon's development history and development potential, Amazon's advantages, Amazon's characteristics, Amazon's positioning, etc.
2. Account
The information required to register an Amazon account, what conditions are required, the registration process and the cost of opening a store.
3. Actual combat
Entering Amazon, the product selection direction of the store, listing products, product listing, product search ranking, etc.
4. Store operation
Market research, product selection skills, product cost and pricing analysis, product copywriting, promotion plan, and building an after-sales service system.
5. Traffic operation
Store event planning, event promotion, live broadcast expert cooperation and other forms of product promotion.
6. Logistics model
Help sellers understand Amazon's logistics model, so that sellers can choose a logistics model suitable for the store more clearly and accurately.
Amazon training knowledge points are divided into two aspects, namely Amazon primary marketing and Amazon precision marketing. Primary marketing training includes: Amazon account, risk control of related accounts, Amazon's four core modules, etc.
Precision marketing training: hand-in-hand teaching you to do keyword analysis, Amazon site optimization and promotion, etc.