"Cross-border e-commerce" refers to international business activities in which buyers and sellers in different customs territories reach transactions through e-commerce platforms. Our country exports far more than imports, and the trend of retail is getting stronger and stronger. Let's introduce the cross-border e-commerce platform of BtoC model.

In addition to the five major platforms, there are many emerging small platforms and independent stations (such as shopify) on cross-border e-commerce platforms.

Introduction to export e-commerce platforms:

1. Amazon

Amazon is an American cross-border e-commerce platform. It used to only operate online book business, but now it has become a cross-border e-commerce platform for all categories. Chinese merchants who want to settle in Amazon must be companies registered in mainland China, and individual merchants cannot settle in.

2. eBay

eBay is also an American cross-border e-commerce platform. It is an online auction and shopping website that allows people around the world to buy and sell items online. As long as the products are not illegal or on eBay's prohibited sales list, they can be sold.

3. AliExpress

AliExpress is the only cross-border e-commerce platform under Alibaba that is built for the global market. It is called the "international version of Taobao" by many sellers. At present, individual sellers can no longer open stores, and sellers need to pay a certain annual technical service fee (ranging from 10,000 to 100,000).

4. Lazada

Lazada is a B2C cross-border e-commerce platform established in 2012. It is headquartered in Singapore and its business scope is mainly in Southeast Asian countries, with about 500 million consumers. It tends to take the high-end image route, pays more attention to guiding sellers to highlight their own brands, and emphasizes the professional standards of pictures. Its brand strategy style is similar to AliExpress.