Nowadays, cross-border e-commerce entrepreneurs are generally divided into several categories: foreign trade SOHO entrepreneurs, traditional foreign trade transformation to cross-border, those who used to do Tmall and Taobao transformation to cross-border, and foreign trade newcomers who directly do cross-border e-commerce.

In the public's perception, choosing the right platform is very important, but you can't put all the weight on the platform. The success or failure of cross-border e-commerce business is closely related to your business vision in addition to a good platform. If sellers are ready to enter the field of cross-border e-commerce, when choosing a platform that is beneficial to them, they must make a suitable preparation plan.

Cross-border e-commerce can be import e-commerce or export e-commerce. Let's take export e-commerce as an example:

1. Choose a platform:

It is impossible for individuals to build their own websites for cross-border e-commerce, so they have to rely on existing sales platforms. Now the sales platforms with the highest global traffic are Amazon, eBay, Wish, and AliExpress. Southeast Asia has Lazada, and South America and Western European countries also have their own regional sales platforms. Individual sellers can consider eBay and AliExpress; for teams, the choice is wider. Amazon is the largest in the world, and Wish cannot be underestimated on the mobile side. Many sellers also build a site first and then promote it to other sites.

2. Hot products and product selection:

Build hot products as a foundation. No matter which cross-border e-commerce platform you choose, sellers have to pay a certain amount of rent to the platform every month or every year. Selling hot products is the first step in your seller career, and making profits quickly to ensure the normal operation of the store. After all, a good start is half the success.

If content is the life of the media, then product selection is the life of e-commerce. If you are a factory owner or have a relationship with a factory, and can purchase goods with better quality than the market at a price lower than the market price, then congratulations, you have won half the battle. If you are a novice and want to resell some goods in the wholesale market, you can go to Alibaba, as well as Yiwu, the Pearl River Delta, the Yangtze River Delta and other major wholesale markets.

3. Logistics and Inventory

For logistics, there is not much in the early stage, so you can use postal parcels directly. You can go to the postal store and official website for consultation. Generally, the fee is charged by weight, which is not very expensive. For example, for a watch, it is only 16 yuan for postage and 8 yuan for registration fee to the United States; when the quantity is large in the later stage, you can use overseas warehouses to prepare goods, that is, hand over the goods to logistics companies with overseas warehouses, prepare goods abroad, and ship directly from abroad after foreign consumers place orders to improve delivery speed. If used well, overseas warehouses can improve customer experience and reduce operating costs; there is one thing to note here, the money you receive from selling goods is in foreign currency, and you need to apply for foreign exchange settlement if you want to transfer it to China. It is best to use a dual-currency card when applying for a bank card.

When selling products on cross-border e-commerce platforms, no one knows when the sales will explode. If cross-border e-commerce sellers do not have enough inventory before sales, when the explosion period really comes, insufficient inventory will seriously affect your delivery efficiency and profits. Find high-quality products and use sufficient product inventory as an important guarantee for cross-border e-commerce.

4. Improve efficiency

The rapid development of the Internet economy and the era of big data, and the fast-paced mass life have affected our daily lives. Online shopping, logistics, and delivery must be fast. Therefore, sellers can give priority to products that are sold quickly when choosing products to meet consumers' psychological needs for quick delivery.

5. High-quality after-sales service

Track consumers in a timely manner, reply to emails in a timely manner with related products for promotion, and provide consumers with high-quality after-sales service after successful transactions. It is conducive to improving the loyalty between buyers and sellers and establishing a solid fan base.