1. Register an Amazon cross-border e-commerce account: First, you need to register an Amazon cross-border e-commerce account, fill in the relevant information and submit it for review.

2. Prepare products: Prepare the products to be sold and ensure that they comply with the rules and standards of Amazon cross-border e-commerce.

3. Create a store: After logging in to the Amazon cross-border e-commerce account, create a store and set the store name, description, brand and other information.

4. Add product information: Add the prepared product information to the store, including product description, price, inventory, etc.

5. Release products: After completing the addition of product information, release the product to the store and ensure that all information is accurate.

6. Promote the store: Use Amazon advertising, social media and other methods to promote the store and attract more potential customers.

7. Manage orders: Manage store orders, including order processing, delivery, returns, etc.

8. Continuous improvement: Keep paying attention to customer feedback and market changes, adjust store strategies in a timely manner, and improve sales performance.