Amazon's ways of achieving intelligent operation mainly include the following:

1. Data-driven: Amazon attaches great importance to the analysis and application of big data. By collecting and analyzing massive user data, it has a deep understanding of consumer needs, purchasing behavior and market trends. This helps Amazon to accurately launch products and services that meet market demand and improve operational efficiency.

2. Personalized recommendation: Amazon uses artificial intelligence technology to model user behavior and provide users with personalized product recommendations. This can not only improve the user's shopping experience, but also effectively increase conversion rate and sales.

3. Intelligent logistics: Amazon has an advanced intelligent logistics system, which realizes efficient operation of logistics through technologies such as automated warehousing and unmanned delivery. This helps to shorten delivery cycles, reduce logistics costs and improve customer satisfaction.

4. Artificial intelligence assistant: Amazon launched the intelligent assistant Alexa, and users can interact with Alexa through voice commands to achieve product search, ordering, payment and other operations. This greatly simplifies the shopping process and improves the shopping experience.

5. Cloud computing services: Amazon has strong cloud computing capabilities and provides merchants with one-stop e-commerce solutions. This includes infrastructure services, data processing, artificial intelligence applications, etc., to help merchants improve operational efficiency and reduce costs.

6. Continuous innovation: Amazon continues to innovate technology in the fields of smart hardware, Internet of Things, artificial intelligence, etc., and applies these technologies to business practices to promote the intelligent development of operations.

7. Ecosystem construction: Amazon has created a complete ecosystem, including sellers, buyers, service providers and other roles, to achieve intelligent collaboration in the industrial chain.

Through the above methods, Amazon has achieved intelligent operations and maintained a leading position in the fiercely competitive market. However, achieving intelligent operations is not achieved overnight, but requires continuous technological innovation, data accumulation and ecological construction.