俄罗斯亚马逊电商,即OZON平台,是俄罗斯最大的多品类综合B2C电商黑马平台,同时也是目前欧洲第四大电商市场。
OZON平台在俄罗斯拥有较高的电商平台的品牌印象,有46%的人选择了OZON,24%的人选择了WILDBERRIES,9%的人选择ALIxpress。并且OZON拥有庞大的消费者群体,从2018年仅为480万人,到2021年就增长到2500万人。
2021全年,OZON包括服务在内的GMV增长超过125%,达到4450亿卢布,而2020年为1970亿卢布,可见OZON这个平台的潜力是巨大的。
OZON平台拥有俄罗斯电商行业最完善的物流设施,并为俄罗斯客户提供横跨11个时区的门到门配送服务。基于拥有1140万俄罗斯客户群、每天有超过300万的独立访客和完善的基础设施+业务团队,OZON的2021年第一季度销售同比增长高达135%,未来几年OZON也将会保持高速发展。
OZON平台的优势包括:俄罗斯市场唯一多品类综合电商平台、OZON在俄罗斯电商市场份额占比62%,GMV增速144%、俄罗斯互联网用户量1亿,互联网覆盖率高达85%,OZON日均UV:5760000、OZON物流覆盖俄罗斯130多个城市、2100个地点和本土75%的人、平台规范,卖家少、利润高,并且无需年费和保证金、APP和PC端相互协同,多种推广工具提示销量、拥有很高的自发品牌认知度、平台用户体验良好,俄罗斯人经常把OZON描述为“通用”、“舒适”和“可信”。
总的来说,俄罗斯亚马逊电商OZON平台是一个非常有潜力的电商平台,值得考虑入驻。
The Russian Amazon e-commerce, namely the OZON platform, is the largest multi-category comprehensive B2C e-commerce dark horse platform in Russia, and is also the fourth largest e-commerce market in Europe.
The OZON platform has a high brand impression of e-commerce platforms in Russia, with 46% of people choosing OZON, 24% choosing WILDBERRIES, and 9% choosing ALIxpress. And OZON has a huge consumer base, which has grown from only 4.8 million in 2018 to 25 million in 2021.
In 2021, OZON's GMV, including services, increased by more than 125% to 445 billion rubles, while it was 197 billion rubles in 2020. It can be seen that the potential of the OZON platform is huge.
The OZON platform has the most complete logistics facilities in the Russian e-commerce industry and provides door-to-door delivery services across 11 time zones for Russian customers. With a customer base of 11.4 million Russians, more than 3 million unique visitors per day, and a sound infrastructure + business team, OZON's sales in the first quarter of 2021 increased by 135% year-on-year, and OZON will maintain rapid development in the next few years.
The advantages of the OZON platform include: the only multi-category comprehensive e-commerce platform in the Russian market, OZON's share of the Russian e-commerce market is 62%, GMV growth rate is 144%, Russia has 100 million Internet users, and the Internet coverage rate is as high as 85%, OZON's daily average UV: 5760000, OZON logistics covers more than 130 cities, 2100 locations and 75% of local people in Russia, the platform is standardized, with few sellers, high profits, and no annual fees and deposits, APP and PC terminals work together, a variety of promotion tools prompt sales, high spontaneous brand awareness, good platform user experience, Russians often describe OZON as "universal", "comfortable" and "trustworthy".
In general, the Russian Amazon e-commerce OZON platform is a very potential e-commerce platform and it is worth considering entering.