Amazon is a very good cross-border e-commerce. For merchants who choose Amazon platform to do cross-border e-commerce, they can start from the following aspects:

1. Product selection

The core of Amazon platform operation is products, so what kind of products you choose determines your consumer group and product positioning. Before selecting products, you must first conduct a competitive analysis of the products:

① Understand the popularity of the product, the fierce competition in quality and price;

② Analyze from the aspects of appearance and product brand intellectual property rights;

③ Make differentiated and personalized product positioning;

④ Understand the weight and volume of the product, and calculate the logistics cost;

⑤ Analyze the after-sales service capabilities of the product.

2. Choose a good ERP system

A good ERP system is critical. The ERP system can help sellers realize the Internet's full-network product crawling, image processing, title optimization, one-click translation and upload to the Amazon station in five European countries for sales. In short, the ERP system can help you achieve one-click management, which is the most basic condition that a good ERP software needs to meet.

3. Logistics

There are three types of logistics: FBM, FBA, and overseas warehouses. If you have a certain amount of financial strength, you can create your own overseas warehouse, which will make logistics more convenient. Of course, you can also choose FBM self-delivery. Regardless of this, you need to find a courier company and ship the goods yourself, including other after-sales services such as product damage or returns in the later stage, which you need to handle yourself. In addition to the above two methods, you can also choose FBA Amazon official warehouse. You only need to send the goods to the warehouse, and Amazon will take care of everything for you.