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Tutorial for newbies on opening a cross-border e-commerce store on Amazon?

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第一步:首先,您需要拥有一个亚马逊卖家账户。需要预先准备营业执照。第三方收款平台也必须预先注册。

第二步:了解平台的运作方式。您需要对Amazon平台的工作原理有基本的了解。理论与实践相结合,可以取得最佳结果。如果您只是不这样做,您的学习效率将非常低。最简单,最有效的方法就是边做边学。选择单价低的100种产品,并从订购,运输到上架进行整个过程,整个过程很清楚。

第三步:选品选品是做亚马逊private lable最最最重要的一个环节。选品在“你是否能赚钱”这件事上占的分量不低于60%。

第四步:找到工厂并下订单。我使用最多的两个在线平台:一个是1688,另一个是阿里巴巴国际站。通常,所有操作都可以在线进行。如果您靠近货源,则当然也可以离线交谈。

第五步:“图片”和“文案”。图片是给客户的。广告文案仅适用于Amazon系统-仅当Amazon系统准确识别出您所销售的商品,他能否更好地为您的产品提供展示机会并允许更准确的客户看到您的产品时。

第六步:运送到亚马逊仓库时,您无需掌握复杂的外贸操作模式,只需将所有东西交给货运代理即可。货运代理将帮助您准备海关申报材料,进行报关和清关,并完成码头交货。您只需要将货物交付给国内货运代理,付款,然后等待亚马逊发送仓库通知即可。

第七步:“Launch”说得是产品的初期推广。因为新品上架是几乎没有曝光的,你需要推动你的产品排名上升,才能获得曝光。在产品上架初期,你需要做一些工作,花钱买流量,最终目的是让产品排名快速上升。LAUNCH也是非常重要的一个环节。亚马逊平台对新品有奖励机制,随着你产品上线时间的延长,你的产品排名上升会越来越难。

Professional answer

C

电商侦探

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Step 1: First, you need to have an Amazon seller account. A business license needs to be prepared in advance. The third-party payment platform must also be pre-registered.

Step 2: Understand how the platform works. You need to have a basic understanding of how the Amazon platform works. Combining theory with practice can achieve the best results. If you just don't do this, your learning efficiency will be very low. The simplest and most effective way is to learn by doing. Select 100 products with low unit prices and carry out the entire process from ordering, shipping to listing, and the whole process is very clear.

Step 3: Product selection Product selection is the most important part of doing Amazon private label. Product selection accounts for no less than 60% of the weight of "whether you can make money".

Step 4: Find a factory and place an order. The two online platforms I use the most: one is 1688 and the other is Alibaba International Station. Generally, all operations can be carried out online. If you are close to the source of goods, you can of course talk offline.

Step 5: "Pictures" and "Copy". Pictures are for customers. Advertising copy only applies to the Amazon system - only when the Amazon system accurately identifies the goods you sell, can it better provide display opportunities for your products and allow more accurate customers to see your products.

Step 6: When shipping to the Amazon warehouse, you don't need to master the complex foreign trade operation mode, just hand everything over to the freight forwarder. The freight forwarder will help you prepare customs declaration materials, make customs declarations and customs clearance, and complete dock delivery. You only need to deliver the goods to the domestic freight forwarder, pay, and wait for Amazon to send a warehouse notification.

Step 7: "Launch" refers to the initial promotion of the product. Because new products are almost not exposed when they are put on the shelves, you need to push your product ranking up to get exposure. In the early stage of product listing, you need to do some work and spend money to buy traffic. The ultimate goal is to make the product ranking rise quickly. LAUNCH is also a very important link. The Amazon platform has a reward mechanism for new products. As your product goes online for a longer time, it will become more and more difficult for your product ranking to rise.

电商创投事

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The beginner's guide is: There are many factors to consider when opening a cross-border e-commerce store, such as choosing a platform that suits your products, understanding overseas market demand, compliance management, etc. In addition, you also need to pay attention to logistics, language communication, and customer service. You can refer to some professional e-commerce entrepreneurship tutorials, which can help beginners get started and understand relevant information better.

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