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How to do cross-border e-commerce on Amazon?

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做跨境电商亚马逊平台分以下7个步骤:

1、创建账号。在注册亚马逊账号时,卖家需要向亚马逊提供一些信息包括信用卡、电话号码农、公司注册详情、主要的联系人信息、公司所有人信息以及银行账号信息。营业执照需要提前准备好。第三方收款平台也要提前注册好(亚马逊注册需要提供本土银行账号用来收款)。

2、确定注册个人账号还是企业账号。如果没有创建公司,那么注册个人账号,卖家所需提供的信息也将根据账号类型不同而不同。

3、了解平台是如何运作的,你需要先对亚马逊平台运作方式有个基本的认识。申请专业卖家计划。对于那些每月产品销量超过30件的卖家来说,专业卖家计划费用将比个人卖家计划更优惠,而且卖家还可以享受更多功能。

4、创建产品listing。创建产品listing的过程相对简单,卖家所需的是填写产品标识码,包括UPC、GTIN或ASIN(亚马逊标准识别号码)。

再输入物流细节、价格以及想要提供的库存数量即可。卖家可以使用产品标识码搜索产品所在的品类目录,或者进行关键词搜索。

大多数产品都在品类目录中,但如果某个产品不在品类目录中,那么就需要创建一个产品listing。

5、Sponsored Products广告

当开始在亚马逊销售产品时,Sponsored Products广告或许能获得早期销售额。很像Google Adwords,卖家可以为关键词付费和出价,并突出你所出售的产品。

6、回复消费者邮件

亚马逊非常重视第三方卖家提供良好的客服体验,其中就要求第三方卖家要认真对待每一个电子邮件,并快速回应。

7、销售自有品牌

私有品牌可以帮助卖家脱颖而出,并吸引买家。

亚马逊公司,是美国最大的一家网络电子商务公司,位于华盛顿州的西雅图。是网络上最早开始经营电子商务的公司之一。

亚马逊成立于1995年,一开始只经营网络的书籍销售业务,现在则扩及了范围相当广的其他产品,已成为全球商品品种最多的网上零售商和全球第二大互联网企业。

Professional answer

C

老杨聊跨境电商

老杨,跨境电商行业老兵,江湖闯荡近十载,经验多,朋友多,能聊出的干货多。

There are 7 steps to do cross-border e-commerce on Amazon:

1. Create an account. When registering an Amazon account, sellers need to provide Amazon with some information including credit card, phone number, company registration details, main contact information, company owner information and bank account information. Business licenses need to be prepared in advance. Third-party payment platforms must also be registered in advance (Amazon registration requires a local bank account for payment).

2. Determine whether to register a personal account or a corporate account. If you do not create a company, then registering a personal account, the information that the seller needs to provide will also vary depending on the account type.

3. Understand how the platform works. You need to have a basic understanding of how the Amazon platform works. Apply for a professional seller plan. For sellers who sell more than 30 products per month, the professional seller plan will be more affordable than the individual seller plan, and sellers can also enjoy more features.

4. Create product listings. The process of creating a product listing is relatively simple. All sellers need to do is fill in the product identification code, including UPC, GTIN or ASIN (Amazon Standard Identification Number).

Then enter the logistics details, price and the inventory quantity you want to provide. Sellers can use the product identification code to search the category directory where the product is located, or perform a keyword search.

Most products are in the category directory, but if a product is not in the category directory, then you need to create a product listing.

5. Sponsored Products Advertising

When you start selling products on Amazon, Sponsored Products advertising may get early sales. Much like Google Adwords, sellers can pay and bid for keywords and highlight the products you sell.

6. Reply to consumer emails

Amazon attaches great importance to third-party sellers to provide a good customer service experience, which requires third-party sellers to take every email seriously and respond quickly.

7. Selling private brands

Private brands can help sellers stand out and attract buyers.

Amazon is the largest online e-commerce company in the United States, located in Seattle, Washington. It is one of the earliest companies to start e-commerce on the Internet.

Amazon was founded in 1995. At the beginning, it only operated online book sales business, but now it has expanded to a wide range of other products and has become the online retailer with the most product varieties in the world and the second largest Internet company in the world.

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