About Amazon's global site introduction: Amazon is a world-class e-commerce platform. Whether it is the United States, Canada, Mexico in North America, or the United Kingdom, France, Germany, Italy and other markets in Europe, from the perspective of traffic, Amazon is the preferred export platform for cross-border e-commerce sellers. The following is an analysis of each Amazon site for your reference

Amazon site selection - Amazon US site

The United States is the largest global retail market. Amazon has at least 45% of the market share in the United States. In this developed country, the United States has a population of more than 300 million. The number of Amazon members alone has exceeded 100 million. Almost every family will use Amazon to shop on this platform. FBA can basically reach two days on Amazon.

When doing Amazon in the US site, I have to tell you in advance that the middle class in the United States has high requirements for service, delivery speed, and product quality. Therefore, FBM self-delivery is difficult to work in the US site.

Amazon site selection - Amazon Canada

Canada has a population of more than 36 million, and the Internet penetration rate is still relatively high. It is very convenient that it is an English-speaking country like the United States, so there will be no language barriers. The needs are similar to those of the United States. After all, it is close to the United States. At present, it seems that what can be made into a hit on Amazon's US site can also be made into a hit on Amazon's Canadian site. In other words, what is popular on the US site is also popular in Canada.

Amazon site selection - Amazon Mexico

The Mexican site does have some unsatisfactory purchasing power and logistics. Mexicans still prefer to place orders from national shopping platforms. According to the latest data, China is currently the second largest destination for online shopping in Mexico. Therefore, Chinese sellers still have a lot of opportunities in the Mexican e-commerce market.

Amazon site selection - European site

The European site is a major site after the US site. The local living standards are better, and the welfare policies are also quite good. People often pay more attention to quality rather than price when shopping online. If you use self-delivery, you do not need to register a Vat tax number or pay value-added tax.

Amazon's European site has five sites (UK, France, Germany, Italy and Spain). These five sites share one account. Individual sellers upload a product for 0.75 pounds, and professional sellers rent for 25 pounds per month.

Amazon has set up operation centers in 7 European countries. Amazon will allocate FBA products to operation centers that are closer to specific customers. For many old sellers, the sales volume of European sites has exceeded that of the United States. What is a headache is the VAT tax in Europe. But sooner or later, you have to face it. It is the only way to success.

Amazon site selection-Japan site

Japan's population exceeds 100 million. The logistics of Japan is more convenient. After all, it is close to Shanghai, China. Japan is not only operated by Chinese sellers, but also by American sellers, British sellers, and German sellers. The profit of Japan is also relatively large. As long as your product quality is good, you can sell it at a high price.

Australia is summer from December to February, autumn from March to May, winter from June to August, and spring from September to November. The average annual temperature is 27℃ in the north and 14℃ in the south.

Summary of key festivals in the second half of the year on Amazon

I would like to recommend some key festivals in Europe, America and island countries in the future. I wish you all great sales!

September 2: Labor Day in the United States. Generally, working-class families will choose to release themselves on this day, organize picnics and camping. Then here comes the opportunity: waterproof flashlights, travel hats, cotton yarn or leather gloves, plastic film bags, plastic sandals, moisture-proof mats, sleeping bags, spare batteries, waterproof sports watches, compasses, inflatable sleeping pillows, thermal insulation aluminum film, trekking poles, leggings, insect-proof hoods, fluorescent sticks, etc. You can also search directly online for keywords such as camping to find out what materials you need to prepare, and we will sell them.

September 10: The first day of school in Europe. Everyone goes to school, so there is no need to know much. I recommend stationery, writing materials, office software, books, notebooks, mats, pens, pencils, bookshelves, student supplies, and creative school bags.

September 16: Senior Citizens’ Day on the Japanese site, the island country’s Senior Citizens’ Day, all products used by the elderly can be sold; October 14: Sports Day on the Japanese site, suitable for sporting goods;

October 31: Halloween, a holiday celebrated by the US site, the European site, and the Japanese site, you can sell all kinds of costumes, masks, wigs, and horror items.

November 1: Winter in the northern hemisphere, November 11: Veterans’ Day on the US site, November 28: Thanksgiving, November 29: Black Friday, December 2: Cyber ​​Monday, December 25: Christmas, December 31: New Year’s Eve...