Not bad.

Cross-border e-commerce is very unfamiliar to many Chinese sellers. Most people feel that the threshold is relatively high, which restricts a large number of people. In addition, the support for cross-border e-commerce is also very strong, so the market is still considerable.

Compared with domestic e-commerce, the competitiveness is not that great. Amazon faces global users, and the consumption level of countries in Europe and North America is much higher than that in China.

China has a mature supplier system, which can ensure that the cost of purchasing is much lower than that of sellers in other countries. With the advantages of the Amazon platform in all aspects, novice sellers can also quickly get started in a short period of time.

The following are its advantages:

1. High traffic: Amazon's website attracts nearly 200 million users per month on average, which means that by selling on Amazon, you can reach many customers that you can't get in other channels. Many customers prefer the experience of shopping on e-commerce platforms, and they hope to buy all the goods on one website.

2. Logistics advantages: Amazon has its own logistics and warehousing service system, and Amazon FBA overseas transit warehouses provide diversified and personalized head-way services. Professional agent for Amazon FBA first-leg transportation, FBA customs clearance, FBA return and exchange, short-term warehousing and other FBA one-stop services.

3. Diversified marketing models: Amazon has three main different marketing models. The first is the common third-party sellers supplying and shipping; the second is a bit similar to the eBay model, which can sell second-hand goods; the third is mainly to cooperate with factories, the Vendor model, which is similar to the B2B model, that is, you supply Amazon as a supplier of Amazon, and Amazon is responsible for operating and selling. Now many domestic sellers with good performance have received Amazon's vendor invitation. So no matter what kind of seller you are, you can find your own marketing method on Amazon.

4. Algorithm advantage: Amazon uses a set of A9 push algorithms designed by itself. Its core is: the good ones are getting better and the bad ones are getting worse.

In fact, it is a ranking mechanism, which combines the algorithm formed by user preferences, habits and other factors, and can accurately push products that consumers are interested in.

Let the products that sell better get a lot of display opportunities in places where customers can find them, and at the same time tap the potential of new products, help high-quality products expand sales, and the algorithm is continuously updated, the push efficiency is high, and the A9 algorithm identifies it as a key product to obtain a lot of traffic and transaction conversion.

5. Low advertising cost: With Amazon closing the third-party advertising system, the conversion rate of Amazon's own PPC advertising system will be higher, and compared with the domestic advertising promotion that burns money, Amazon's PPC paid advertising is really a conscientious promotion. As long as you have a high keyword match, a reasonable bid, and an advantage in the product, you can generally get a good conversion.

Amazon's PPC, pay by click, gives you exposure, such as natural ranking, because of your price reduction, or price increase, Amazon promotes you. Amazon is a company that needs to make a profit, and it charges transaction fees.

6. Wide coverage: Amazon has covered major countries in the world, such as the United States, the United Kingdom, Germany, France, Spain, Italy, India, Japan, Canada, Australia, Mexico, Brazil, etc.

Amazon has become the world's largest retail website in terms of users, far surpassing Walmart, Apple eBaybizWatch and China's e-commerce giant Alibaba. ComScore data shows that in June 2017, about 25% of the world's independent users used Amazon's retail and auction websites, and the number of Amazon's global independent users reached 383.5 million, ranking first in the world.

35% of Amazon's users are from North America, 31% from Europe, and 24% from Asia Pacific.

7. Strong awareness of brand protection: Amazon platform also has an important brand protection rule. And from the perspective of Amazon's corporate culture, it encourages innovation more, and can even give up short-term interests to achieve innovation.