1. Extreme optimization of product listing

Listing includes product title, description, picture, keyword, video, FQA, product evaluation, category node, association settings, mobile adaptation

Product title-description-picture-keyword, the correlation between them should be highly correlated;

Description-video-FQA should fully express the product characteristics and advantages;

Category node selection cannot be wrong, otherwise there will be basically no sales;

In addition to the product itself, listing is the most important operation link. For the same new product, different listings will have a big difference in traffic and sales, so the optimization of this part is of top priority.

In addition, Amazon's cross-border e-commerce platform does not have instant messaging software, and online consultation is not possible. It can only be interacted through emails, so whether the product can improve the conversion rate, the quality of the listing is of decisive significance.

Second, smooth logistics experience

Unless the merchant can have a warehouse overseas and have a dedicated logistics staff to ensure the logistics speed and service.

Otherwise, it is necessary to choose Amazon FBA, which not only provides a better user experience, but also indirectly affects the review and ranking of the product.

Third, brand trademark registration and promotion

There are many ways to do well on Amazon. If you want to become a big seller, then doing brand protection, using A+ pages and conducting a large number of promotions inside and outside the site can increase the possibility of becoming a big seller to a greater extent.

Brand protection can also better prevent being "followed" and ensure that the product traffic and sales are not affected.

Amazon's on-site promotion includes product promotion, brand promotion, display promotion, promotion, flash sales, etc. Choose the appropriate promotion, and at the same time, add the promotion of Facebook, YouTube and other platforms outside the site, there will be enough traffic to quickly increase sales.

Fourth, timely and thoughtful service

The standards for timely and thoughtful service are different for each industry, but timely, smooth and efficient service is essential on the Amazon platform. Although there is no timely communication software, email is a good channel for timely reply and follow-up with customers.

Five, a strong store system

You can run a boutique store and a general store. If you have sufficient product supply capacity, you can consider running a general store; if there are not many product categories, you can run a boutique store.

But this does not affect opening more stores, forming multiple teams, competing with yourself, and the survival of the fittest makes your products more competitive.

At the same time, if the product is suitable, you can open multiple sites. Sites such as North America, Europe, and Japan can operate simultaneously, but people in different regions may have different requirements for products, which cannot be ignored.