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Taobao online store marketing plan?

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1做一个漂亮好看的网页。这点在很多人看来都没什么,认为经营注重的质量,其实不然,一个好的网页就能给人完美的第一映像,你想,谁愿意去买一家看上去萧条的店铺里的商品呢所以说,制作一个漂亮的网页也未尝不是一件重要的事情。那么网页的制作又包括多方面的内容。比如:对产品的说明、对店铺的描述、对顾客需要的分析等。在网页的制作上,文字说明相当重要。好的网页能让人通过浏览就能对你的店铺又一个大致的了解。

2做相应广告广告的深度和广度要就店铺的具体情况而论。如果店铺规模较小,那么可以通过自做小广告或者口头宣传。若店铺的规模比较大,那么可以尝试媒体的宣传,比如当地的电视广告,或者报纸、宣传单等。这些都是有效的宣传方法,不管是大是小,只要应用得体,都能起到很好的作用。

3提供良好的服务人总是喜欢花最少的钱买最好的东西,而你开店目的也是为了赚钱,所以在相对能得到比较多的利润是时,你可以就不同地区收取不同的邮购费,甚至可以免费。还可以为顾客提供论坛来发表他们对你店铺的评价。或者你可以更主动的让顾客们留下通讯地址,你可以主动的联络他们以取得他们的信赖。另外,可以分不同时期不懂对象的搞些优惠活动,让顾客们更喜欢你的店。这样既达到了销售的目的,又得到了顾客的信任,一举两得。

4设定会员制度以顾客购买商品的频率和数量为标准,制定一定数量的会员。会员可以享受相应的优惠政策。除此之外,经营者一定要做到的无疑是诚信、信誉。

Professional answer

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电商在线

见锐度、见洞察,聚焦互联网和新商业的创新媒体

1 Make a beautiful web page. This is nothing to many people, who think that the management focuses on quality. In fact, a good web page can give people a perfect first impression. Think about it, who would like to buy goods from a store that looks depressed? So, making a beautiful web page is not an unimportant thing. Then the production of web pages includes many aspects. For example: description of products, description of stores, analysis of customer needs, etc. In the production of web pages, text descriptions are very important. A good web page can give people a general understanding of your store by browsing.

2 Make corresponding advertisements. The depth and breadth of the advertisements depend on the specific situation of the store. If the store is small, you can make small advertisements or promote it verbally. If the store is large, you can try media promotion, such as local TV ads, newspapers, flyers, etc. These are all effective promotion methods. No matter how big or small, as long as they are used appropriately, they can play a good role.

3 Provide good service. People always like to spend the least money to buy the best things, and the purpose of opening a store is to make money. So when you can get relatively more profits, you can charge different mailing fees for different regions, or even free of charge. You can also provide a forum for customers to post their comments on your store. Or you can be more proactive and ask customers to leave their mailing addresses, and you can take the initiative to contact them to gain their trust. In addition, you can organize some preferential activities for different targets at different times to make customers like your store more. This not only achieves the purpose of sales, but also gains the trust of customers, killing two birds with one stone.

4 Establish a membership system based on the frequency and quantity of customers' purchases of goods, and establish a certain number of members. Members can enjoy corresponding preferential policies. In addition, what operators must do is undoubtedly honesty and credibility.

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