淘宝直通车,目前而言,一共有2种类型的推广方式:
一、关键词推广 通过设置关键词,购买关键词的展现,跟自然搜索混排,非常精准,是主要的推广方式;
二、定向推广 不需设置关键词,系统根据大数据,智能进行投放,主要投放在猜你喜欢等个性化展位; 注意:2019年开始,淘宝推出“超推”平台,直通车定向功能将陆续下线,整合到“超推”里面!
Currently, there are 2 types of promotion methods for Taobao Express:
1. Keyword promotion By setting keywords, purchasing keyword displays, and mixing with natural searches, it is very accurate and is the main promotion method;
2. Targeted promotion No need to set keywords, the system will intelligently place ads based on big data, mainly in personalized booths such as "Guess you like"; Note: Starting from 2019, Taobao will launch the "Super Push" platform, and the Through Train directional function will be gradually offline and integrated into "Super Push"!