目前普通人想要开通淘宝直播主要有两种方法,一种是店铺直播,另外一种是达人直播,这两个开通直播的条件具体如下: 店铺直播申请基本要求:
1、店铺一钻及一钻以上级别;
2、店铺具有一定微淘粉丝量(最高三万,最低一万,根据类目来定);
3、店铺具有一定老客户运营能力;
4、店铺具有一定主营类目所对应的商品数;
5、店铺具有一定销量;
6、如果你没有达到这些条件是申请不通过的,如果您的条件达到了可以直接去申请了! 淘宝直播达人申请基本要求:
1、有淘宝帐号 2、淘宝帐号需要绑定支付宝并且实名 3、身份信息下,必须没有开过淘宝店 4、需要开通淘宝达人号,一个身份证,只能拥有一个达人号。
注意事项 1、淘宝直播每个阶段的主播考核点不一样,萌新主播侧重点在粉丝转粉率,就是关注主播的百分比,腰部主播侧重点在带货能力,当然转粉率也会考核,头部主播侧重考核点是粉丝运营能力。
2、新进主播前期直播间流量高,但是没有好的直播内容支撑来提高转粉率,直播间流量会迅速下降,因为直播间开播前7天是有扶持期,有一定的流量在直播间有流量的时候做好转粉。
At present, there are two main ways for ordinary people to open Taobao live broadcast, one is store live broadcast, and the other is expert live broadcast. The specific conditions for opening these two live broadcasts are as follows: Basic requirements for store live broadcast application:
1. The store is one diamond or above;
2. The store has a certain number of Weitao fans (up to 30,000, the minimum is 10,000, depending on the category);
3. The store has a certain old customer operation ability;
4. The store has a certain number of products corresponding to the main category;
5. The store has a certain sales volume;
6. If you do not meet these conditions, the application will not be passed. If you meet the conditions, you can apply directly! Basic requirements for Taobao live broadcast expert application:
1. Have a Taobao account 2. The Taobao account needs to be bound to Alipay and real-name 3. Under the identity information, you must not have opened a Taobao store 4. You need to open a Taobao expert account. One ID card can only have one expert account.
Notes 1. The assessment points for anchors at each stage of Taobao Live are different. The focus of new anchors is on the fan conversion rate, which is the percentage of followers on the anchor. The focus of mid-level anchors is on the ability to bring goods, and of course the fan conversion rate will also be assessed. The assessment point for top anchors is the fan operation ability.
2. The traffic of the new anchor's live broadcast room is high in the early stage, but there is no good live broadcast content support to increase the fan conversion rate. The traffic of the live broadcast room will drop rapidly, because there is a support period of 7 days before the live broadcast room starts, and there is a certain amount of traffic. When there is traffic in the live broadcast room, it is necessary to do a good job of converting fans.
Taobao live broadcast requires certain live broadcast skills and product promotion capabilities, as well as a certain social influence and a certain number of fans. To open Taobao live broadcast, you need to become a seller of a Taobao store first, and then apply for live broadcast permission in the Taobao backend. After passing the review, you can start live broadcast sales. It can be extended to add that to open Taobao live broadcast, you also need to have a certain supply of goods to ensure product quality and after-sales service. At the same time, you also need to understand the relevant policies and regulations of Taobao live broadcast, such as strictly prohibiting the sale of counterfeit goods and not publishing illegal information. During the live broadcast, you also need to pay attention to the improvement and improvement of eloquence, language expression, image and appearance.
To open Taobao live broadcast, you need to meet the following conditions: 1. Register a Taobao account and complete real-name authentication 2. Have at least one business entity qualification certificate 3. Have an available Alipay corporate account and complete Alipay real-name authentication 4. Have a physical store or warehouse and have the ability to stock goods. To open Taobao live broadcast, you need to apply to become a Taobao store seller first, then add the "Taobao live broadcast" function, and complete Taobao's live broadcast host certification. Then you need to contact Taobao customer service, submit your qualification certificate and real-name authentication materials, and wait for the review to open the Taobao live broadcast function. Taobao live broadcast is a new sales method that helps sellers display products through video live broadcast, establish more direct interaction with users during the live broadcast, enhance the purchasing experience, and increase sales growth.
Taobao live broadcast requires the following conditions to open:
1. Own a Taobao store and the store has been certified on Taobao.
2. Personal or corporate ID card and personal or corporate bank card.
3. Own a store and products, and can sell them on the Taobao platform.
Steps to open Taobao live broadcast:
1. Log in to the official website of Taobao Live Broadcast (https://zhibo.taobao.com/) and click the "Become an anchor" button.
2. Select the appropriate anchor type and fill in relevant information, including name, mobile phone number, ID card information, person in charge information, bank card information, etc.
3. After the application is submitted, the Taobao Live Review Team will review the information on the platform, and personal or corporate real-name authentication information will be required during the review.
4. After the review is passed, the anchor can promote products on the Taobao Live platform and conduct live sales of products.
Notes:
1. Products sold on Taobao Live must comply with Taobao platform rules, and prohibited and illegal goods cannot be sold.
2. Taobao Live requires a good network environment and equipment support. It is recommended to be equipped with high-definition cameras, microphones and other related equipment.
3. Taobao Live requires attention to personal image. The anchor should definitely have certain social, communication and marketing strategies.