It is easy to do. The current trend of the Taobao platform is the e-commerce of content and the contentization of e-commerce. The e-commerce of content means that KOLs who used to do content have transformed into e-commerce by selling goods through the management of fans, such as Li Ziqi. The contentization of e-commerce means that merchants who used to do e-commerce retain buyers through content marketing and become fans of their own brands. This is what many e-commerce companies are doing, and the main content is live streaming.

Live streaming is no longer a channel for KOLs to bring goods, but it must become an inevitable choice for sellers to upgrade their store capabilities. After sorting out this thought, it is not surprising why the bosses of some big brands decided to set up a live streaming e-commerce department. Cognition determines behavior.

Therefore, Taobao live streaming must be done, and because Taobao live streaming also provides sellers with various support, it is relatively easy to do.