How do viewers of Taobao live broadcast change their nicknames?

Directly open Taobao on your mobile phone. Now 95% of people who go to Taobao to shop online will shop on their mobile phones. This must be downloaded, right?

Then at the top of my Taobao page, next to your Taobao avatar, if you have not set a nickname before, the words "Set Taobao nickname" will be displayed here. At this time, just click on "Set Taobao nickname" to set and change your nickname.

Extended information

On April 21, 2016, during Papi Jiang's auction, 500,000 people watched the event through the Taobao live broadcast platform.

Since Taobao Live started trial operation in March 2016, more than 10 million mobile users have watched live broadcast content, and the number of anchors has exceeded 1,000. As of May, the platform has nearly 500 live broadcasts per day, of which more than half of the audience are post-90s.

In January 2019, it was revealed at the Taobao Live Institutional Conference that the Taobao Live independent app will be officially launched before the Spring Festival.

As a "consumer live broadcast" Taobao mobile platform, as of June 2016, female viewers accounted for an absolute majority, with the proportion of women being about 80%. 8 to 10 p.m. every night is not only the most enthusiastic time to watch live broadcasts, but also the time when users are most willing to place orders - this seems to prove that women are equally crazy about live broadcasts.

Product Goals

On March 30, 2020, at the Taobao Live Ceremony, Yu Feng, general manager of Taobao's content e-commerce division, announced that in 2020, it will create 100,000 anchors with monthly incomes of over 10,000 yuan, 100 MCN organizations with annual sales of over 100 million yuan, and release a 50 billion resource package covering funds, traffic and technology. Regarding technology, Yu Feng said that all resources within the Alibaba economy will be integrated to allow high-quality content and live broadcast rooms to be discovered, and tens of billions of traffic will be invested.