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How is Taobao's monthly sales volume calculated?

| 1Person Answer

淘宝月成交量和月销量的关系是:商品详情页面的交易成功量展示的是最近30天确认收货的笔数,而月销量则是提交订单确认支付的数量。

两者数值不一样是因为交易成功量,要去除重复购买,去除退货退款,去除不计算销量活动的数量,汇总进行计算。

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奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

The relationship between Taobao's monthly transaction volume and monthly sales volume is: the number of successful transactions on the product details page shows the number of confirmed receipts in the last 30 days, while the monthly sales volume is the number of orders submitted and confirmed payments.

The difference between the two values ​​is because the number of successful transactions is calculated by removing duplicate purchases, returns and refunds, and the number of activities that are not counted in sales.

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