1. Low gross profit, give benefits to consumers. Lowering the price of a single product will help users accept emerging categories, and at the same time guide customers to buy combination products according to the scenario, thereby increasing the average order value.

2. Direct traffic to the private domain through Taobao hot products, and then return the traffic to the store through operational actions, which can generate a large number of repeat purchases and complete the cold start.

3. The display scenario of super recommendations is mainly the "Guess You Like" on the Taobao homepage, which is suitable for seeding and user education when niche categories go to the public, and the probability of search between consumers of new categories is relatively small. After seeding, cooperate with the through train to complete the conversion, which can avoid repeated delivery in the original user group.

4. If you do not have a large number of off-site fans and expert resources, Taobao live broadcast is more friendly to store self-broadcasting, especially in fan retention and long-term conversion. Douyin live broadcast can invest advertising fees in exchange for exposure, but the conversion and repeat purchase logic are more difficult to run through.