淘宝帖子内容规范:
文本:
标题需包含场景、时间、风格、人群、地域、功能、价格、口味、运动名称等至少2个元素
内容逻辑清晰不发散
商品推荐理由不能用卖货的语气,可以用用户的角度种草
图片:
封面图:正文插图中必须找到相似或相同的图;主题尽量靠右。
插图:数量大于5;单张图高度不要超过二分之一手机屏高度;不要仅放单张图,需要放一些体现商品细节的图;文中正方形、竖图、拼接图、动图至少需要选择3种;
排版:
合理分段,每段小于150字
关键词和短语可用下划线或加粗字体表示,不能超10个字连续标注
和图片强相关的文案可以用三角箭头表示两者关系,但描述文案不要超过2行
特殊符号种类不超过3种
商品推荐篇幅不超过整篇内容的1/4
淘宝单品规范:
文本:
标题:名称、品牌、品类、产地、功能元素可自由组合
推荐文案:从功能、质量、优缺点、使用经验等纬度介绍商品
图片:
白底图,让用户一看就清楚商品的功能
淘宝清单规范:
Taobao post content specifications:
Text:
The title must include at least 2 elements such as scene, time, style, crowd, region, function, price, taste, sports name, etc.
The content logic is clear and not divergent
The reason for product recommendation cannot be in a selling tone, but can be recommended from the user's perspective
Picture:
Cover picture: A similar or identical picture must be found in the text illustration; the theme should be as far to the right as possible.
Illustrations: The number should be greater than 5; the height of a single picture should not exceed half the height of the mobile phone screen; do not only put a single picture, but also put some pictures that reflect the details of the product; at least 3 types of square, vertical, mosaic, and animated pictures should be selected in the text;
Layout:
Reasonable paragraphs, each paragraph should be less than 150 words
Keywords and phrases can be indicated by underline or bold font, and no more than 10 words can be continuously marked
Text that is strongly related to the picture can be indicated by a triangular arrow, but the description The description should not exceed 2 lines
No more than 3 types of special symbols
The length of the product recommendation should not exceed 1/4 of the entire content
Taobao single product specifications:
Text:
Title: Name, brand, category, origin, functional elements can be freely combined
Recommendation copy: Introduce the product from the dimensions of function, quality, advantages and disadvantages, usage experience, etc.
Picture:
White background picture, so that users can clearly understand the function of the product at a glance
Taobao list specifications: