The operating subject of a Taobao store is the owner of a Taobao store. However, when we talk about the change of the operating subject of a store, we usually refer to the Tmall store on the Tmall platform. Because all types of stores on the Tmall platform require merchants to provide business licenses when registering. If you are an individual, you cannot register a store on the Tmall platform. If a company that registers a Tmall store launches the Tmall platform, it can sell the Tmall store.