Taobao 618 cheerleading is a promotional activity of Taobao, which aims to encourage sellers to carry out promotional activities through teamwork, attract and divert customers.

This activity usually starts on June 1st and generally lasts for one month. During this period, sellers can provide discounts, set purchases and other promotional methods to obtain more customers and sales.

Taobao 618 cheerleading refers to a group of people organized by the Taobao platform or merchants during the Taobao 618 shopping festival, who help the Taobao platform or merchants increase sales and exposure by sharing event links, promoting coupons and other methods.

They usually promote through social media, WeChat groups, Moments and other channels to attract more consumers to participate in the 618 shopping festival.

The 618 cheerleading refers to the welfare activities launched by Taobao. When using it, users can invite friends to participate in the current activities. When reaching a certain usage points, they can exchange for corresponding coupons, which can be deducted when completing shopping.