Taobao and Taobao Special are actually the same thing. The special edition is promoted on the basis of Taobao. Its primary goal is to prevent the development of Pinduoduo. In fact, they have the same function. There is no difference between Taobao and Taobao Special Edition, but they are different in price.

1. Different angles of investment attraction:

Taobao Special Edition obviously hopes to bring back the merchants who have lost from Taobao and gone to Pinduoduo. In Taobao's own words when attracting investment, it is a transformation from "consumption upgrade" to "consumption stratification". We can see that Taobao Special Edition focuses on promoting free shipping for 9.9 yuan, which is difficult to find on Taobao;

2. Different angles of customer acquisition:

Taobao Special Edition adopts a sharing commission method. This is where Taobao Special Edition is most likely to have problems. Taobao Special Edition adopts a sharing and commission method. First, the red envelopes that can be obtained by sharing are relatively small (up to 10 yuan). Secondly, the commissions obtained by purchasing goods are also relatively small, and they are only valid before April 30. It cannot (and should not want to) be made into a large-scale, controversial model of attracting people.

3. The APP itself is different:

Taobao Special Edition is almost a replica of Pinduoduo. With goods, rather than stores, as the smallest operating unit, users come in to see categories such as "women's clothing", "underwear", and "home furnishings", and can see low-priced goods in a concentrated manner.

Taote's products are cheap because its positioning model is different from Taobao. Taote can be compared with Pinduoduo. Its concept is similar to Pinduoduo, both of which are low-price and high-volume. Of course, you get what you pay for, and you can't expect the products on Taobao to be very good.