TP in e-commerce refers to an agent operation company. TP is a position and term unique to domestic e-commerce, and is the abbreviation of TaoBao Partner, which is "Taobao Partner" in Chinese. In fact, it is the agent operation of Taobao online stores.

Taobao agent operation, as the name suggests, is that Taobao merchants entrust the daily operation, management, marketing and promotion of the store to professional Taobao agent operation companies. Taobao management customer service with rich store opening experience and strict training will operate Taobao online stores for sellers around the clock, effectively increase the transaction volume of online stores, and quickly, professionally and safely enhance the core competitive advantages of stores.

Role of agent operation companies

Through the analysis of the development of relevant agent operation companies, light companies are more based on brand marketing, advertising design and other fields. They do not have too many technical genes. Their services to enterprises will be more from the dimensions of channels, marketing promotion, product photography, and online store design. They help enterprises increase sales and brand influence on the Internet, analyze user demand behavior, and are more like liberal arts students.

Comparatively speaking, the bosses of heavy companies are mostly technical, and their services to enterprises will penetrate from the operational side to the enterprise content information management, such as ERP solutions, CRM solutions, and even warehousing/logistics, supply chain management. They are more like science students, hoping to use technology and other information technology methods to help enterprises solve more and more problems.