Which months are the off-season and peak season of Taobao e-commerce?
旺季一般在3-5月和9-12月。
剩余的时间则一般生意冷清。旺季是全年的销售黄金阶段，销售额可达到全年销售额的70%以上。
每年的1月是去年旺季的延续，2月份会因为春节假期的拖累，成为全年流量的低谷，3月份一般会回升到1月份的水平，4月跟5月比较平稳，比3月份有所上升，6月末全网流量开始下降；
7月是除开2月之外的低谷，8月份开始回升，金9银10要把握好，11月有双11
12月有双12，圣诞节等节日，同时临近春节，是全年最旺的时间。
Professional answer
The peak season is generally from March to May and from September to December.
The rest of the time, business is generally quiet. The peak season is the golden sales period of the whole year, and sales can reach more than 70% of the annual sales.
January of each year is a continuation of the peak season of the previous year. February will become the trough of the annual traffic due to the drag of the Spring Festival holiday. March will generally return to the level of January. April and May are relatively stable, which is higher than March. At the end of June, the traffic of the entire network began to decline;
July is the trough except February. August began to recover. The golden September and silver October must be grasped. November has Double 11
December has Double 12, Christmas and other festivals. At the same time, it is close to the Spring Festival, which is the busiest time of the year.
The off-season for e-commerce is July, August, and September, and the other nine months are considered the peak season. No matter what industry you are in, there are almost always off-seasons and peak seasons, and e-commerce is no exception. The busiest month of the peak season is Double 11. You can send goods for fifteen or sixteen hours and still not finish them. It is much harder than usual. The boss is happy to give hundreds of yuan in red envelopes to employees because he makes more money, so you will insist on sending all the goods even if you are a little tired
July and August are the off-season for most categories because the weather is hot and buyers have low purchasing desire. However, whether it is the off-season depends on the category and your specific product positioning. Taobao has different off-season and peak season times due to different types of goods. For example, women's short skirts are definitely in the peak season in summer and off-season in autumn and winter. The peak season for beverages is also in summer, and the off-season is in winter.
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