旺季一般在3-5月和9-12月。
剩余的时间则一般生意冷清。旺季是全年的销售黄金阶段,销售额可达到全年销售额的70%以上。
每年的1月是去年旺季的延续,2月份会因为春节假期的拖累,成为全年流量的低谷,3月份一般会回升到1月份的水平,4月跟5月比较平稳,比3月份有所上升,6月末全网流量开始下降;
7月是除开2月之外的低谷,8月份开始回升,金9银10要把握好,11月有双11
12月有双12,圣诞节等节日,同时临近春节,是全年最旺的时间。
The peak season is generally from March to May and from September to December.
The rest of the time, business is generally quiet. The peak season is the golden sales period of the whole year, and sales can reach more than 70% of the annual sales.
January of each year is a continuation of the peak season of the previous year. February will become the trough of the annual traffic due to the drag of the Spring Festival holiday. March will generally return to the level of January. April and May are relatively stable, and they are higher than March. At the end of June, the traffic of the entire network began to decline;
July is the trough except February. August begins to recover. The golden September and silver October must be grasped. November has Double 11
December has Double 12, Christmas and other festivals. At the same time, it is close to the Spring Festival, which is the busiest time of the year.
Peak season and off-season refer to commodities. Taobao is just a shopping platform, and there is no peak or off-season. For example, clothes and shoes.
For example, dresses are the most popular in spring and summer, and they are off-season in autumn and winter. Cotton slippers are popular only in autumn and winter, and before the Spring Festival. They basically have no sales in summer. Some household items are similar.
Peak season and off-season are more practical for commodities. For Taobao, the commodities on Taobao have off-season and peak season.