Taobao Management Backend refers to Taobao's functional management center. You can enter the backend management page in the Taobao Seller Center. In the management backend, you can implement product release and management such as listing, delisting, and modification of products; order logistics management; daily store maintenance and management functions such as store marketing and event management. It is the core of Taobao store operation. Routine issues such as receipt, delivery, registration, and refund can also be intuitively viewed through the backend management.