Taobao live broadcast: Backed by a "big tree", it has a natural advantage

Taobao has a large amount of traffic, covering all age groups. Therefore, backed by Taobao, it can be said to have a natural advantage. But for merchants who broadcast on Taobao, the competition is also very fierce. If they want to profit from it, they must deal with every live broadcast well.

Pinduoduo live broadcast: mainly live broadcast by merchants, maintain good fan traffic

The way to enter the Pinduoduo platform is simpler than that of Tmall and JD.com. Most of the merchants who enter are large numbers of manufacturers. Therefore, the supply is stable, the goods are rich, and the prices are low.

Since Pinduoduo is mainly live broadcast by merchants, Internet celebrity anchors rarely appear in Pinduoduo live broadcasts. But every live broadcast needs the support of consumers and fans. If yours is not well operated, then your live broadcast volume will definitely be low. In order to obtain live broadcast traffic, merchants must maintain their fans on a daily basis, or place advertisements before the live broadcast to inform consumers in advance.

Douyin live broadcast: Focusing on "content", strong ability to bring goods

Douyin's target group is large, covering a wide age range, and has great competitiveness. Therefore, if you want to stand out in Douyin, you must attract users' attention with high-quality popular content.

Whether it is Taobao, Pinduoduo, or Douyin, they are all good development platforms. It mainly depends on your own brand advantages before choosing a platform. How to enable anchors to better grasp consumer psychology during marketing, break the previous cold online shopping model, and let customers understand the products more three-dimensionally, so as to better monetize traffic is the most important thing.