1. When setting up a Taobao store, you should do a good job of store positioning in the early stage, analyze the target audience of the goods, and observe the styles of similar outlets after you have the planned goods and store categories to sell, get some inspiration from them, and do a good job of outlet layout and typesetting according to popular trends.

2. The next step is to optimize the product title, main picture design, details layout, etc. The title is very important because it is the focus of traffic. Users search for products based on keywords, so merchants must learn to mine keywords.

The main picture should be beautiful and attractive, and the second is to highlight the highlights of the product. Promotional activities should be displayed on the homepage picture. After the traffic is done well, the next step is conversion. Conversion depends on the details page. It is recommended to find a professional artist to complete this (if you are a professional artist, you can save a design fee). Show the highlights and details of the product in the details, so that users can get the information they want to know.

What are the steps?

First: Product selection is critical

Taobao is currently doing very well in segmentation. You should know that Taobao can quickly help you match products through users' search habits or hobbies. There are so many products. How can you make a big category stand out and find features? Small categories, how many consumers do the products need to face? These are all issues worth thinking about. It is best to select small and beautiful products. Another reason is that the shopping crowd on Taobao now. Most of them are born in the 1990s, and this group of people has higher requirements for products.

Second: Market segmentation, after determining the product selection.

What needs to be considered is the product. What kind of consumer group is it facing? I have mentioned this before. What are the preferences of this type of consumers? What are their requirements for products? How can we make money from this group of people and win every battle by knowing ourselves and the enemy?

Third: Understand the platform mechanism and know how to operate it.

Don't blindly touch the lamp. It's not cost-effective and easy to fall. What traffic is the platform supporting during this period? Which activities are easy to register for and have large traffic? Which registrations are easy to pass? What are the special markets for this product? How to operate the backend? How to create traffic without traffic? You have to learn everything. If you don’t know how to do e-commerce, you must have a learning mentality to do it well.

For new Taobao stores that have just been opened, in addition to mastering some platform rules and knowledge points, sellers should also work hard to learn store operation knowledge points, and then practice, and slowly increase the store’s traffic and sales.