Taobao's three rates usually refer to "return rate", "dispute rate" and "bad review rate", which are important indicators for evaluating the service quality of sellers' stores.

The return rate refers to the ratio of goods returned by buyers to the number of goods sold; the dispute rate refers to the ratio of the number of disputes between the store and the buyer to the number of transactions; the bad review rate refers to the ratio of bad reviews received. These indicators directly affect the credibility of the seller's store. Taobao attaches great importance to the rights and interests of both buyers and sellers, so the lower the values ​​of the three rates, the better.

Sellers should pay attention to improving service quality, handling disputes reasonably, avoiding "false transactions" and other violations, ensuring buyer satisfaction, and improving store ratings.