The through train promotion of the furniture category of Taobao needs to consider the following aspects:

1. Keyword selection: Select keywords according to your product type and target audience, and filter and optimize them in combination with factors such as search volume, competitiveness, and conversion rate.

2. Advertising creativity: The creativity should be closely related to the keywords and have the characteristics of attracting users to click, including elements such as titles, pictures, and descriptions.

3. Delivery location: Understand the delivery rules and optimization methods of the furniture category, and determine the delivery location according to different products and goals, such as the homepage, search results page, store promotion, etc.

4. Bidding strategy: According to factors such as demand, competitiveness and budget, formulate a reasonable bidding strategy to occupy more high-quality positions.

5. Data analysis: Monitor and optimize the promotion data, perform operations such as keyword sorting, advertising creativity adjustment, delivery location optimization, bidding adjustment, etc., to improve conversion rate and ROI.

In general, Taobao’s direct train promotion of furniture categories needs to consider product features, target audiences and budget, and combine Taobao’s promotion rules and data analysis to carry out multi-faceted optimization to achieve better promotion results.