Rural Taobao and Cainiao Station have different business scopes and characteristics.

Rural Taobao focuses on serving users and merchants in rural areas and promoting the development of rural e-commerce and modern agriculture. It provides omni-channel services online and offline to help rural merchants with product sales, logistics distribution, store operations and other aspects.

Cainiao Station is a logistics service platform that aims to provide fast, efficient and convenient "last mile" delivery services. There are tens of thousands of self-pickup points and distribution stations across the country to facilitate users to pick up and return goods. At the same time, it provides a series of logistics solutions including logistics information query, intelligent order splitting, scheduled delivery, printing of delivery bills, etc., to provide merchants and consumers with better logistics services.