1688 and Taobao each have their own advantages. Which one is better depends on your product type, operation strategy and market positioning.

Here are some comparisons and suggestions:

1. 1688: Mainly for wholesale business, focusing on factory direct supply, customization and source goods.

Merchants on 1688 can directly cooperate with factories to purchase wholesale goods. For merchants with large-scale procurement needs, 1688 is a better choice. In addition, the prices of goods on 1688 are relatively low, which is conducive to reducing costs.

2. Taobao: Taobao is a retail platform that focuses on retail business. On Taobao, you can find all kinds of goods, including daily necessities, clothing, digital products, etc. Taobao has a large user base, which is conducive to merchants expanding their retail business. At the same time, Taobao has a relatively rich marketing and promotion tools, which is conducive to increasing brand awareness and attracting traffic.

3. Which platform to choose:

- If your main business is wholesale, customized products, or you hope to find a factory direct supply, 1688 may be a better choice.

- If your main business is retail, or you hope to expand the retail market, Taobao may be more suitable for you.

- If you operate on 1688 and Taobao at the same time, you can use the advantages of the two platforms to achieve complementary sources of goods and market expansion.

In short, 1688 and Taobao each have their own characteristics and advantages. Which platform to choose depends on your business type and market strategy. It is recommended to weigh the pros and cons according to your actual situation and choose a suitable platform to conduct business. At the same time, pay close attention to market trends and adjust business strategies at any time.