Taobao generally does not assess the response rate during the Spring Festival. During the Spring Festival, Taobao merchants usually put down their work, go home to reunite with their families, and enjoy a rare rest time. Therefore, Taobao will relax the requirements for the response rate and give merchants more leniency. Although Taobao has not officially announced the specific date, it generally starts from New Year's Eve and lasts until the fifteenth day of the first lunar month. Merchants do not need to pay too much attention to the response rate during this period, but they should still provide good service quality to maintain user trust and satisfaction.