淘宝的运营思路:
1、产品
不能盲目选择自己的类目,盲目选择自己的产品。殊不知你的无知会导致你后期发展困难,道道是坎。
2、定品
市场通过数据可以分析淘宝所有类目,市场需要求什么样的产品都可以分析出来。属性,价格,品牌等等。
价格市场是关键,因为淘宝的个性化主要是通过你消费水平来推送产品给你的。
3、人群分析
你的产品肯定是有特定的人群的,做好人群细分也能让你的流量更为精准,生意参谋都能讲你的产品人群给列举出来。
4、详情页
许多卖家仍然不重视这个部分,觉得大家都只是在看评价;觉得其他人都没有设计详情页,自己也不用过多担心。
殊不知,他的客户并不是你的,现在倡导的个性化就是这样子,你能针对你的特定人群制作解决痛点的详情页相信会很有吸引力,再与竞争对手比较,找到产品的差异化,相信这样会有很不一样的效果。
5、标题与测款
下拉框:是淘宝推荐的关键词,也是流量最大转化最大的词,尤其是手机端,打字不方便,手机端搜索T恤女下拉框一大堆关键词出来了。
选择符合你的关键词在到生意参谋查询一下所有的数据都出来了,或者到直通车流量解析里面看一下,选着转化好,点击好,展现大,竞争小的词,组合标题就好。
Taobao operation ideas:
1. Products
You can't blindly choose your own categories and products. Little do you know that your ignorance will lead to difficulties in your later development, and there are obstacles on the road.
2. Determine the product
The market can analyze all categories of Taobao through data, and what kind of products the market needs can be analyzed. Attributes, prices, brands, etc.
The price market is the key, because Taobao's personalization mainly pushes products to you through your consumption level.
3. Crowd analysis
Your product must have a specific crowd. Doing a good job of crowd segmentation can also make your traffic more accurate. Business advisors can list your product crowd.
4. Details page
Many sellers still don't pay attention to this part, thinking that everyone is just looking at the reviews; they think that other people don't design detail pages, so they don't need to worry too much.
As everyone knows, his customers are not yours. This is what personalization is advocated for now. If you can create a detail page that solves the pain points for your specific group of people, it will be very attractive. Then compare it with your competitors and find the differentiation of the products. I believe this will have a very different effect.
5. Title and test style
Drop-down box: It is the keyword recommended by Taobao. It is also the word with the largest traffic and the largest conversion, especially on mobile phones. Typing is inconvenient. A lot of keywords will appear in the drop-down box when searching for T-shirt women on mobile phones.
Select the keywords that match your needs and then go to Business Advisor to check all the data, or go to the through-train traffic analysis to check. Select the words with good conversion, good clicks, large display, and low competition, and combine them into titles.
1. Have a good door curtain when opening a store. For an online store, the page decoration of the online store is naturally the best. Choose a certain style. Decide on a few basic colors. The colors of your own store. Also product advertisements, etc., all details, unified style. Refreshing, or eye-catching.
2. For customer service and after-sales, pre-job training must be done. Have a full understanding of the product. For questions that customers may mention about the product. Make a list in advance. If you encounter new problems in the future, you can do more research.
3. Check and update product pages and advertisements frequently. Do more research and grasp the time of taking the products off the shelves. Understand the groups that your own store products target. Study the consumption habits of these people. Purposefully promote related related products.
4. Promote the store in many aspects and channels. Promote your own store and products in major forums. You can apply for a public account or Weibo yourself. It is best to have a certified one. Send new messages about the store to related accounts regularly.