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What are the e-commerce transaction models with Taobao?

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1、B2B(Business to Business)企业与企业之间的电子商务:

B2B模式主要有基于供求的商业机会信息服务、行业信息服务、投资促进和特许经营服务、项目外包、在线交易服务和技术社区服务。第一种B2B是企业之间的直接电子商务。也就是说,制造商或零售商可以与上游供应商形成供应关系,与下游经销商形成销售关系。第二类是通过第三方电子商务网站平台进行商务活动。它是将各行业相似的交易流程集中在一个地方,为企业的采购商和供应商提供机会。

2、B2C(Business to Consumer)企业与消费者之间的电子商务:

B2C网站运营可分为两个阶段:第一阶段以提高网站产品销量为主,品牌建设为辅;第二阶段以品牌宣传推广为主,行业市场挖掘为辅,同时不断进行网站推广和用户拓展。B2C商品交易模式的特点要求适合网上销售。

电子商务

3、B2G(Business to Government)企业与政府方面的电子商务:

例如海关报税的平台、国税局和地税局报税平台等采用此模式。

4、C2C(Consumer to consumer)消费者与消费者之间的电子商务:

例如淘宝、易趣、拍拍等网站属于C2C模式。它简单的来说就是消费者本身提供服务或产品给消费者,一般是通过网络搭建的大平台进行交易,也可以是通过建设个人服务网站进行交易。

Professional answer

P

微电商达人

小微意见领袖创业达人先行者,专注垂直领域电商平台解读。

1. B2B (Business to Business) e-commerce between enterprises:

The B2B model mainly includes business opportunity information services based on supply and demand, industry information services, investment promotion and franchising services, project outsourcing, online transaction services and technical community services. The first type of B2B is direct e-commerce between enterprises. That is, manufacturers or retailers can form a supply relationship with upstream suppliers and a sales relationship with downstream distributors. The second type is to conduct business activities through a third-party e-commerce website platform. It is to concentrate similar transaction processes in various industries in one place to provide opportunities for the company's buyers and suppliers.

2. B2C (Business to Consumer) e-commerce between enterprises and consumers:

The operation of B2C websites can be divided into two stages: the first stage is mainly to increase the sales of website products, supplemented by brand building; the second stage is mainly to promote brand publicity and promotion, supplemented by industry market exploration, and continuously promote website promotion and user expansion. The characteristics of the B2C commodity transaction model require it to be suitable for online sales.

E-commerce

3. B2G (Business to Government) e-commerce between enterprises and governments:

For example, the customs tax declaration platform, the national tax bureau and the local tax bureau tax declaration platform adopt this model.

4. C2C (Consumer to consumer) e-commerce between consumers:

For example, Taobao, eBay, Paipai and other websites belong to the C2C model. Simply put, it means that consumers themselves provide services or products to consumers, generally through large platforms built on the Internet, or through the construction of personal service websites.

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