卖家是卖a宝贝的,你拍下来的只是发b产品给你,这个都是事前卖家买家双方都知道的。A单的货不会发给你,只会发给真实购买的顾客,而你进去做AB单只是扮演个买手的角色,帮卖家控评打销量的。
A是真实宝贝,发的B常常是一些小礼品(洗衣服,纸巾,矿泉水等),这么做起码有两个好处,一是真实物流真实签收,
二是作为买手的奖励,吸引人接单。买手签收确认收货之后,有些商家会要求评价,接着购买款项会给予返还,至此一个AB单就完成了。
做ab单的包括卖家、淘客、SD工作室等,试用平台是最常用的手段(买手账号容易异常连累店铺),但
自建鱼塘是最安全的路子
。淘宝越来越难做,这是商家普遍的共识。小卖家获取流量的成本陡增,平台流量向头部大卖家倾斜,以前那种随便上架几个产品,找人上几个评论宝贝就能出单的时代一去不复返。在整个淘宝市场日益剧增的竞争和高运营成本的影响下,淘宝卖家不应该就这样放弃,而是尽快认识到店铺所存在的各种风险和问题,结合最新的淘宝规则来诊断自身店铺的问题,总结新玩法来适应变化。
淘宝对于新品的扶持动作一直是存在的,至于很多卖家抱怨新品上架后没有权重,那是技术水平上有所欠缺。
2019年新规则规定了新的产品一旦上架,如果淘宝觉得同款的宝贝很少甚至同款数量为0,那么淘宝会扶持这个产品,这个产品一旦后期维持的不错,那么后面淘宝会更好的扶植我们的宝贝。那么针对这样的新规则,店主们也要尽快学会基本的技能,玩法其实很简单,我们可以从2个点来讲解:
在分析宝贝标题在同类产品的竞争力时,除了可以在后台数据(生意参谋)查看之外,还可以直接从淘宝搜索中来分析竞争力。比如可以复制宝贝标题在搜索栏,一方面是看看搜索结果后出现的宝贝数量,另一方面可以观察是否出现图中的字眼,假如是“XX搜索结果较少“,尝试XX,这表明竞争力还是不错的,同时”橙色“的那些关键词,是宝贝比较有权重的,那么可以重点优化好。
考虑到同款宝贝的竞争,会直接影响买家对于同款宝贝的最终成交率,所以对应的玩法重点应该放在分析同款宝贝的销量和价格竞争力,找出最合适的出价策略,并且结合店铺宝贝内功的分析来争取提高销量,这样会让宝贝在同款宝贝中保持相当大的竞争水平。
2019年淘宝针对动态评分权重也是有了提升的动作,现在每家淘宝店铺的DSR评分比以往要大大提高了。也就是说DSR评分的权重会是自然搜索中占有非常重要一席之地的。那么在2019年做好并提高店铺动态评分的权重,重点无非就是好评和老顾客维护。那如何
安全累积基础销量和好评
呢?ab单就成了广大卖家秘而不宣的武器。The seller is selling product A, and you only send product B to you after you take the photo. Both the seller and the buyer know this in advance. The goods in order A will not be sent to you, but only to real customers who buy them. When you go in to do AB orders, you just play the role of a buyer to help the seller control reviews and increase sales.
A is a real product, and the B sent is often some small gifts (laundry clothes, paper towels, mineral water, etc.). There are at least two advantages to doing this. One is real logistics and real signing, and the other is to serve as a reward for buyers to attract people to accept orders. After the buyer signs and confirms receipt, some merchants will ask for comments, and then the purchase amount will be returned, and an AB order is completed.
Those who do AB orders include sellers, Taoke, SD studios, etc. The trial platform is the most commonly used method (buyer accounts are prone to abnormalities that affect stores), but
building a fish pond by yourself is the safest way
.Taobao is becoming more and more difficult to do, which is a common consensus among merchants. The cost of acquiring traffic for small sellers has increased dramatically, and the platform traffic is tilted towards the top sellers. The era in which you could place orders by just putting a few products on the shelves and finding someone to comment on the products is gone forever. Under the influence of the increasing competition and high operating costs in the entire Taobao market, Taobao sellers should not just give up, but recognize the various risks and problems in the store as soon as possible, diagnose the problems of their own stores in combination with the latest Taobao rules, and summarize new ways to adapt to the changes.
Taobao has always supported new products. As for many sellers complaining that new products have no weight after being put on the shelves, it is because of their lack of technical level.
The new rules in 2019 stipulate that once a new product is put on the shelves, if Taobao feels that there are few or even zero products of the same style, then Taobao will support this product. Once this product is maintained well in the later stage, Taobao will better support our products in the future. So for such new rules, shop owners should also learn basic skills as soon as possible. The gameplay is actually very simple. We can explain it from two points:
When analyzing the competitiveness of product titles among similar products, in addition to viewing it in the background data (business advisor), you can also analyze the competitiveness directly from Taobao search. For example, you can copy the product title in the search bar. On the one hand, you can see the number of products that appear after the search results. On the other hand, you can observe whether the words in the picture appear. If it is "XX search results are less", try XX, which shows that the competitiveness is still good. At the same time, the keywords in "orange" are more weighted for products, so they can be optimized.
Considering that the competition of the same product will directly affect the final transaction rate of buyers for the same product, the corresponding gameplay should focus on analyzing the sales and price competitiveness of the same product, finding the most appropriate bidding strategy, and combining the analysis of the internal strength of the store product to strive to increase sales, so that the product can maintain a considerable level of competition among the same products.
In 2019, Taobao also took action to improve the weight of dynamic scoring. Now the DSR score of each Taobao store is much higher than before. That is to say, the weight of DSR score will occupy a very important position in natural search. So in 2019, to improve the weight of store dynamic score, the key is nothing more than good reviews and old customer maintenance. So how to
safely accumulate basic sales and good reviews
? AB orders have become a secret weapon for many sellers.