The setting of annual Taobao goals needs to be considered comprehensively based on personal circumstances and actual needs. Generally speaking, you can first understand your Taobao sales in the previous year, analyze your strengths and weaknesses, and then combine this year's market trends and competitor situations to set a specific and quantifiable goal.

The goal should be challenging, but also realistic, and avoid being too radical or too conservative. In addition, you also need to formulate corresponding marketing strategies and promotion plans based on your actual situation and resource allocation to achieve your Taobao annual goals.