1.
打开直通车,点击推广,选择需要添加的直通车计划,点击进入
2.
点击直通车计划,进入设置
3.
点击精选人群,添加需要的人群
4.
点击添加人群,进入设置界面
5、 选择合适自己店铺的人群,设置好溢价,点击确认添加!基础属性人群组合一般不要超过2级,比如性别+年龄这样就可以,不要再加消费额度,级数太多影响展现人群!一般一到二级展现效果比较多,人群覆盖大!
1.
Open the through train, click on promotion, select the through train plan you need to add, and click to enter
2.
Click on the through train plan and enter the settings
3.
Click on the selected group and add the required group
4.
Click on add group and enter the settings interface
5. Select the group that suits your store, set the premium, and click to confirm the addition! The basic attribute group combination should generally not exceed 2 levels, such as gender + age. Do not add the consumption limit. Too many levels will affect the displayed group! Generally, the first to second levels have more display effects and cover a large number of people!
1. Enter Taobao Express.
2. Click on Targeted Promotion. Select keywords in the target audience, intelligently place, redirect, and set the bid. The bid can be high first and then low, or low first and then high. Adjust slowly. And set the premium and other settings for promotion.
3. In the display position, select the location for customized ad placement and set the premium.
4. After the two main steps 3 and 4 are set, the customized Taobao ad placement has been completed. You can get a rough idea by looking at the placement results in the targeted promotion.