If Taobao stores do not handle violations, Taobao will handle them. At the very least, the impact will not be significant. However, if the store is deducted points for violations and no appeal is made, it will have an impact on the store, reducing traffic, visitors, conversion rate, affecting the store's transaction rate, affecting Taobao store rankings, and other penalties.

After receiving the notice, prepare specific formal corresponding materials in time to appeal. If the appeal is successful, the store will resume normal business.