The operating entity of a Taobao store refers to an individual or enterprise that opens and operates a Taobao store on the Taobao platform. The operating entity of a Taobao store can be a natural person, a legal person or other organization.

For a Taobao store opened by a natural person, the operating entity is the natural person himself. For a Taobao store opened by a legal person or other organization, the operating entity is the legal person or other organization.

In the process of opening and operating a Taobao store, the operating entity needs to abide by the relevant regulations and laws and regulations of the Taobao platform to ensure that the store's operation is legal and compliant. At the same time, the operating entity also needs to bear the corresponding legal responsibility for the store's operating behavior.