平均转化率可以在淘宝的相关数据报告中查看。一般来说,淘宝对于商家的销售数据会有详细的监测和分析,从中可以看到转化率等关键指标的表现情况。同时,部分第三方数据公司也会进行独立的淘宝数据分析,并发布相关报告。如果想要深入了解淘宝行业的转化率表现,在分析淘宝的数据报告和第三方分析报告的基础上,还可以参考淘宝各行业的平均转化率指标,进行数据比较和分析。
The average conversion rate can be found in Taobao's relevant data reports. Generally speaking, Taobao will monitor and analyze the sales data of merchants in detail, from which you can see the performance of key indicators such as conversion rate. At the same time, some third-party data companies will also conduct independent Taobao data analysis and publish relevant reports. If you want to have a deeper understanding of the conversion rate performance of the Taobao industry, you can also refer to the average conversion rate indicators of Taobao's various industries on the basis of analyzing Taobao's data reports and third-party analysis reports, and conduct data comparison and analysis.
1. Open Taobao Business Advisor and click "Business Analysis".
2. Under Transaction Analysis, select "Transaction Overview".
3. Click the "Indicator" drop-down box and check "Payment Conversion Rate".
4. Click "Peer Comparison" in the radio button to see the average conversion rate of your peers in the category! Currently, you can see two indicators: "Peer Average" and "Peer Excellence".