Words should be selected based on product attributes.

Words for non-standard products should be selected based on product attributes.

When selecting keywords, you need to select relevant keywords based on the product's model, material, purpose and other attributes, so that users with purchasing intentions can search for the product more easily.

In addition, you also need to pay attention to filtering out keywords that are not related to the product to avoid wasting advertising fees.

At the same time, you can use competitor keyword analysis to understand which keywords your competitors use, and make targeted optimizations and selections.

The process of operating non-standard products on Taobao is: small-scale selection, testing, determining the main push, testing pictures, optimizing product internal skills, optimizing product basic competitiveness, upgrading levels to obtain stable traffic, and later maintenance.

Taobao non-standard product operations need to pay attention to the following points:

1. Accurately locate target users: Non-standard products are usually targeted at certain specific user groups. It is necessary to accurately locate target users, understand their needs and purchasing habits, and formulate corresponding operation strategies.

2. Optimize keywords: For non-standard products, it is necessary to optimize keywords according to the characteristics of the product and user needs to improve search rankings and exposure. Keywords can be optimized by adjusting titles, descriptions, tags, etc.

3. Optimize pictures and videos: Non-standard products are usually highly personalized and differentiated, so pictures and videos are needed to show the characteristics and advantages of the products. High-definition large pictures, multi-angle displays, video demonstrations, etc. can be used to increase the attractiveness of the products.

4. Provide quality services: Non-standard products usually need to provide more services and support, such as customization, after-sales, return and exchange services. It is necessary to ensure service quality, respond to customer questions in a timely manner, and improve customer satisfaction.

5. Regularly launch new products: Non-standard products usually need to continuously launch new products to meet the needs of different users and market changes. It is necessary to adjust the product line in time according to market trends and launch more attractive new products.

6. Strengthen brand marketing: Non-standard products usually need to establish a strong brand image and reputation. Brand marketing can be strengthened through brand stories, brand culture, brand slogans, etc. to enhance brand awareness and reputation.

In short, the operation of Taobao non-standard products needs to formulate corresponding operation strategies based on product characteristics and user needs, increase product exposure and sales, and enhance user satisfaction and brand value.

Taobao non-standard products usually use promotion tools such as targeted traffic and search engines.

Under normal circumstances, Taobao non-standard products do not have obvious categories and search keywords like ordinary products, so direct search or display advertising often fails to attract target users.

And targeted traffic can push advertisements to a certain group of people, such as determining the target audience by analyzing the user's shopping history, search history and other information, thereby improving the conversion rate.

In addition, search engines are also a very effective promotion tool, which can not only display non-standard products on the search results page, but also use some SEO techniques to make non-standard products rank higher and increase exposure.

Finally, it should be noted that the selection of promotion tools needs to be adjusted and optimized according to the characteristics of non-standard products and the habits of the target audience.

Taobao non-standard products can be operated in the following ways.

1. The key to operating Taobao non-standard products is to establish your own brand and reputation.

2. Taobao non-standard products often refer to some products that are not produced in a standardized manner, which requires operators to have sufficient reputation and brand influence to attract and stabilize customer groups. Some people are worried about the after-sales problems of Taobao non-standard products. If the operator can establish a complete after-sales service, it will have a better reputation and credibility and can attract more customers.

3. In addition, the operation of Taobao non-standard products should also do a good job in product promotion and carry out differentiated marketing strategies. For example, fully publicize the characteristics and advantages of the product, strengthen SEO optimization, and improve store rankings. These methods can help Taobao non-standard product stores to better operate and develop.