The general category is still 1,000 yuan. Some categories have been raised since October 9, 2016: the deposit for furniture category has been raised from 1,000 yuan to 5,000 yuan, the deposit for jewelry category has been raised from 1,000 yuan to 5,000 yuan, the deposit for tablet/MID category has been raised from 1,000 yuan to 50,000 yuan, the deposit for 3C digital category (including mobile phones) has been raised from 10,000 yuan to 50,000 yuan, and the deposit for large appliances has been raised from 1,000 yuan to 20,000 yuan.

Of course, this is a deposit, which can be refunded when you don’t open a store!

2. Store fee:

Currently, the price of the smart version of the store is 99 yuan/month; the professional version is 50 yuan/month. Of course, buyers below the diamond level can use the free version of the template, but the decoration effect is much worse.

3. Various software fees (calculated based on official software):

"Limited-time discounts", "full discounts", "package discounts" and other tools, the most cost-effective to buy a package, 60 yuan/quarter, 30 yuan/quarter for sellers below five stars.

4. Data analysis tools:

The official one is "Business Advisor", which has a free standard package, but generally small sellers who are a little ambitious about Taobao (if they want to make Taobao bigger and stronger, Business Advisor is very powerful) will also add a market insight standard version, 1160 yuan/year.

5. Video fee:

Add product videos to the product description page, 2 videos per month 5 yuan, more videos to buy more.

6. Other tools

Official and third-party (such as printing tools, customer management tools, etc.), purchase according to needs, and spend dozens of yuan every month.

7. Promotion fee:

Fake orders: The commission for a single order in the market now ranges from 10 to 20 yuan. Now Taobao sales volume is no longer the only standard. The steps of increasing search rights through fake orders are relatively cumbersome, so the commission ratio in the market has been raised.

Direct train: Calculated at 2 yuan per click, the conversion rate is 2%. If a new store wants to sell 100 items, it will cost 10,000 yuan in advertising fees per month.

Taobao customer: The commission is paid to Taobao customers according to the commission, which is determined by the store.

Activity fees: such as Juhuasuan pit fees (tens of thousands each time), most official activities require fees.

8. Other expenses:

For example, the cost of changing bad reviews, express delivery fees, etc. There are too many items to count. In fact, the above are just small parts. The largest part is inventory costs, telephone fees, Internet fees, after-sales fees, labor, etc. You can calculate it yourself.

The above is all about the cost of opening a store on Taobao. Although opening a store on Taobao is more competitive, if you master some operating methods and manage it carefully, you can also run a good store.