The operation of Taobao mobile group chat should focus on clear goals and create an active atmosphere. By regularly sharing high-quality content, organizing activities, and promptly answering customer questions, the stickiness and activity of group members can be enhanced.

Establish group rules, clarify the purpose and behavioral norms of group chats, and maintain the order of group chats.

Encourage members to share their thoughts and exchange experiences, and promote group chats to become a community for knowledge sharing, communication and mutual assistance, thereby enhancing the value of group chats and promotion effects.