Because the two platforms have different positioning and operating models, the products, prices and price perceptions reflected in front of consumers are also different.

First, the price advantage brought by product selection, sellers will choose low-priced products to sell on Pinduoduo

1. For the same brand, merchants will choose low-priced products within the brand or discounted products out of season to sell on Pinduoduo, while Taobao focuses on mid-to-high-end products to serve the consumption demands of different consumer groups on the two platforms

2. For the same product type, Pinduoduo sellers will choose low-cost products when selecting products, while Taobao sellers will choose distinctive products when selecting products to meet the product preferences of different consumer groups on the two platforms. I selected a keyword that I have not searched for and compared the products displayed in the platform's natural search