A Taobao store group is a business cooperation group established by Taobao merchants on the Taobao platform. It aims to achieve mutual benefit and win-win results by combining the resources of multiple merchants for joint promotion and marketing.

This cooperation group is usually initiated by one or more core merchants, who invite other merchants to join. In a Taobao store group, merchants can carry out cooperative activities such as resource sharing, mutual support, and joint promotion to increase each other's exposure, improve sales performance, and maximize business value. Through Taobao store groups, merchants can better utilize the traffic and resources of the Taobao platform, improve the popularity and competitiveness of their stores, and at the same time provide consumers with more diversified and higher-quality products and services.