秘诀一:
博客推广: 无论是淘宝博客,新浪博客,阿里博客还是专业对口的网站,你都可以用你店铺的名或产品的名做你的笔名,然后定文章,文章标题要醒目,内容要丰富,这样才容易被搜索引擎关注,从而达到推广的目的。
秘诀二:
淘宝社区推广: 在淘宝社区宣传自己,淘宝社区融入了很多买家与卖家,每一个人都有可能成为你的潜在客户。在社区加入一些人气旺的帮派进行发帖,回帖,发帖前一定要先了解你所在帮派的发帖规则,不要乱发帖,否则容易被扣银币;发一篇好的帖子具有相当强大的功效,可以有效地提高店铺浏览量,会大大提高买家对你的信任感和认同感,从而促成成交。如果帖子被加精,被置顶或被推荐到社区首页,那么你的店铺的浏览量也会不断的上升,带来流量的同时也会可能带来成交的机会哦!发表精华帖子还可以给你带来10个银币的收入,或者是参加社区里的一些活动还有机会得到更多的银币,我们可以用这些银币来抢购社区各版块的广告推荐位,从而达到宣传我们店铺的作用。
秘诀三:
导购网推广淘宝上的店铺,可以在阿里推这样的导购网上做推广。专业的导购网以精准流量投放的整合营销模式,为商家解决流量少转化率低等问题,提供有效的针对流量,从而提升商铺销量,促进销售推广。像阿里推这样的诚信安全的导购网站对买家来说是比较可靠的,对广大淘宝店主来说也是非常有利的。
秘诀四:
论坛推广 这是我们经常使用的法子。两个问题: 1.版主会删,发完不到半分钟就没了 2.帖子的维护,并不是发了不被删就完事了,没人看一样没用,要注意维护,既:别人顶了你要附和,没人顶要自己顶! 基于这两点要求大家1.写好软文,2要多回来跟帖,与跟帖人互动。
秘诀五:
间接网站推广: 各地的地方城市网网站二手买卖市场、财经、跳蚤市场里发布信息,距离不远可以直接上门送货,这样更容易谈成生意。
秘诀六:
充分利用淘宝现有的促销工具进行推广: (1)订购满就送。通过设置满就送可以提升店铺的销售业绩,提高店铺购买转化率,提升销售笔数增加商品曝光力度。 (2)订购搭配套餐。通过几种商品一起设置成套餐来销售,可以让买家一次性购买更多商品,提高店铺购买转化率提升销售笔数增加商品曝光力度。
秘诀七:
邮件推广: 1.运用qq群邮件推广。加q群,发群邮件。qq的群发邮件相当方便,只要点击发送,群内所以成员都能收到你的来信 2.用邮箱营销软件。这点可能大家用的不多,我以前在做推广的时候经常使用,也算是我的独门暗器了,先用搜索器搜索相应人群的邮箱,再用群发机对其群发,有兴趣的朋友可以上网下载来使用。 两种途径都要注意软文的撰写。
秘诀八:小礼物推广:
建议在给买家寄商品的同时顺便寄上自己的名片和宣传单或者送一些小礼物,在小礼物上印上自己店铺的名字,网店地址,从而加深买家对你的网店的印像。
Secret 1:
Blog promotion: Whether it is Taobao blog, Sina blog, Ali blog or professional counterpart website, you can use the name of your store or product as your pen name, and then decide on the article. The title of the article should be eye-catching and the content should be rich, so that it is easy to be noticed by search engines, thereby achieving the purpose of promotion.
Secret 2:
Taobao community promotion: Promote yourself in the Taobao community. The Taobao community integrates many buyers and sellers, and everyone may become your potential customer. Join some popular gangs in the community to post and reply. Before posting, you must first understand the posting rules of your gang. Don't post randomly, otherwise it is easy to be deducted silver coins; posting a good post has a very powerful effect, which can effectively increase the store's browsing volume, and will greatly increase the buyer's trust and recognition of you, thereby facilitating transactions. If the post is added to the fine, pinned or recommended to the community homepage, then the browsing volume of your store will continue to rise, bringing traffic and may also bring opportunities for transactions! Publishing a featured post can also bring you 10 silver coins, or you can get more silver coins by participating in some activities in the community. We can use these silver coins to buy advertising recommendation positions in various sections of the community, so as to achieve the purpose of promoting our store.
Secret 3:
Shopping guide websites promote Taobao stores, and you can promote them on shopping guide websites such as Alitui. Professional shopping guide websites use an integrated marketing model with precise traffic delivery to solve problems such as low traffic and low conversion rate for merchants, and provide effective targeted traffic, thereby increasing store sales and promoting sales promotion. Honest and safe shopping guide websites like Alitui are more reliable for buyers and are also very beneficial to the majority of Taobao shop owners.
Secret 4:
Forum promotion This is a method we often use. Two problems: 1. The moderator will delete it, and it will be gone in less than half a minute after it is posted. 2. The maintenance of the post is not that it is done if it is posted and not deleted. It is useless if no one reads it. Pay attention to maintenance, that is: if others top it, you have to agree, and if no one tops it, you have to top it yourself! Based on these two points, we ask everyone to 1. write good soft articles, 2. come back to post more often and interact with the people who post comments.
Secret 5:
Indirect website promotion: Post information on local city websites in second-hand trading markets, finance, and flea markets. If the distance is not far, you can directly deliver the goods to the door, which makes it easier to negotiate business.
Secret 6:
Make full use of Taobao's existing promotional tools for promotion: (1) Free gifts for full orders. By setting up free gifts for full orders, you can improve the store's sales performance, increase the store's purchase conversion rate, increase the number of sales, and increase the exposure of the product. (2) Order package. By setting up a package of several products together for sale, buyers can buy more products at one time, increase the store's purchase conversion rate, increase the number of sales, and increase the exposure of the product.
Secret 7:
Email promotion: 1. Use QQ group email promotion. Join a QQ group and send group emails. QQ's group email is very convenient. Just click send and all members in the group can receive your email. 2. Use email marketing software. This may not be used by many people. I used it frequently when doing promotion in the past. It can be regarded as my unique secret weapon. First, use the search engine to search for the mailboxes of the corresponding people, and then use the mass mailing machine to send them in bulk. Interested friends can download it online for use. Pay attention to the writing of soft articles in both ways.
Secret 8: Small gift promotion:
It is recommended to send your own business card and flyers or some small gifts when sending goods to buyers. Print the name of your store and the address of the online store on the small gifts to deepen the buyer's impression of your online store.