You can create a custom plan because Taobao operators need to perform some targeted operations according to their own business needs. Custom plans can help operators better operate products and also tap into more business opportunities. The specific method to create a custom plan is: enter the Taobao backend, select "Plan Management"--> "Add Plan", and then fill in the relevant information in turn according to your needs, including plan name, product selection, quantity guarantee settings, bid settings, etc., and finally save it. It is recommended that when creating a custom plan, you should combine product characteristics and target groups, and flexibly apply different delivery strategies to obtain better results.