1. The difference in rules. Tmall operators need to know more official rules than Taobao operators, such as invoices, delivery time, and seven-day unconditional after-sales service. These are not required on Taobao, but they are required on Tmall.

2. The difference in promotion. Except for a few activities such as daily specials, trial centers, and Double 12, the activities on the platform are basically for Tmall, or under the same conditions, Tmall stores are more likely to get activities than Taobao stores, so Tmall operators need to know more about the rules of each activity.

3. The difference in distribution. Many Tmall stores are brand owners themselves. In order to expand sales, they have distribution needs. The distribution platform basically only faces Tmall stores, so Tmall operators need to know more about distribution control.

4. The difference in the subject. Tmall stores can only be companies, while Taobao stores can be individuals. At the end of each year, they need to issue invoices to Tmall, but Taobao does not need to, so Tmall operators need to understand the knowledge of industrial and commercial taxation.

Fifth, the difference in costs. Tmall has to pay commissions for every sale, so this must be included in the cost when doing any promotion, but Taobao does not need it.

Sixth, the difference in products. The products sold by Tmall stores need to have their own brands or authorizations, but Taobao does not, so Tmall operations need to understand more brand rules.

Seventh, the decoration templates are different. Tmall's store decoration is more operational and more convenient. For example, Tmall's store sign is 1920 wide, while Taobao's is 990 wide; the requirements for the width of mobile phone pictures are also different; Tmall store products can be directly scanned into its mobile terminal, but Taobao store products cannot.

Eighth, different consumer recognition. It is undeniable that some market store products are better than some Tmall store products, but in the eyes of the public, Tmall products are a guarantee of quality. After all, the unevenness of product quality in the market store is far greater than that of Tmall Mall. Therefore, it is more difficult for market stores to accumulate customers. Market stores can only eliminate the doubts of new customers and gain their trust after they have established their own brands, built up their reputations, and reached a certain number of fans.

The above content is the difference between Taobao stores and Tmall stores. There are advantages and disadvantages between them, so merchants who want to settle in need to make a choice based on their own needs.